Silk-screening
Lacquering
Frosting
Hot stamping
Mass colouring
Offset
Plastic coating
Embossing
Metallization
DECORATION AND CUSTOMIZATION OF CONTAINERS AND CLOSURE ACCESSORIES
When packaging becomes a driver of emotion, differentiation, and added valueIn a world where the customer experience is at the heart of brand strategy, packaging no longer just protects — it tells a story, captivates, and inspires.
Decoration and finishing techniques elevate each product through aesthetic, functional, or sensory touches,
enhancing the user experience and reinforcing the brand’s identity.
What was once simple packaging thus becomes a powerful vehicle for
communication, differentiation… and impact.
SILK SCREEN PRINTING: a precise, rich, and tailor-made decoration
A direct printing technique, silk screen printing enhances your products with sharp decorations in one or multiple colors. Similar to a stencil, it involves transferring ink through a tightly stretched mesh on a frame, allowing only the desired pattern to appear.
Ideal fr varied and durable finishes, it adapts to many substrates thanks to a wide range of inks: raised, heat-resistant, dishwasher-safe, or even direct gold for undecorated bottles
Why
Wide variety of finishes
Cost-effective
Support
Bottles or jars
Shape
Cylindrical, square, rectangular
Material
Plastic, glass, wood
LACQUERING: Color as a signature
Lacquering allows colour to be applied with a spray technique.
A wide range of finishes are possible: Spraying is available in gloss or shiny, opaque or transparent, shaded in total or in part, pearly white … exterior or interior…
Possibility of adding an anti-UV additive to the lacquer.
Lacquering facilitates the use of an unlimited palette of colours (possibility of matching your own colour) and gives free range to the imagination.
Why
Surface coating / alternative to mass coloration
Support
Bottles or jars
Shape
All shapes
Material
Glass, plastic (subject to prior study)
PAD PRINTING: Precision on all reliefs
Pad printing is a technique used to decorate surfaces that are inaccessible to screen printing: items with recesses, angles, curved surfaces, etc.
The application is carried out using an inked pad. Thanks to the pressure applied by the machine on the substrate, the ink transfers through the plate, revealing the text or design
Why
Hard-to-reach surfaces
Support
Bottles, jars, or accessories with irregular surfaces
Shape
All shapes
Material
Plastic, glass, wood, aluminium
HOT STAMPING: the shiny, golden touch that enhances your packaging
Hot stamping is a method of applying a film (gold, silver, bronze, metallic) onto packaging using a metal or silicone die engraved with a design. The die is heated and used to press the film onto the packaging, thereby transferring the image onto the component.
It adds a luxurious and premium touch, thanks to its unmatched glossy finish and precision, and can also be used for contouring to cover an item 360 degrees
Why
Metallic logos, rings and patterns
Support
Bottles or Closure accessories
Shape
Flat or cylindrical
Material
Glass, plastic, wood, aluminium
METALLIZATION: The secret to a brilliant metallic finish
Metallization involves coating the surface of an object (metallic or not) with a thin layer of metal to achieve a mirror-like effect.
After being cleaned and pretreated, the piece is metallized by spraying (arc or flame gun), electroplating, or vacuum deposition (PVD). A protective topcoat
completes the process
Why
Highly glossy mirror finish for premium and luxury products
Support
Lids, caps, bottles or jars subject to prior study
Shape
All shapes
Material
Plastic, glass
ANODIZING: The perfect combination of aesthetics and durability
Anodizing is an electrochemical process primarily used on aluminum (and certain metals like titanium) that thickens the natural oxide layer on the metal’s surface.
Rather than a simple coating, it is a deep, controlled modification of the metallic surface.
This treatment allows for coloring, although not all shades can be achieved
Why
For colored finishes
Support
Caps or closure accessories
Shape
All shapes
Material
Aluminium
FROSTING OR SANDBLASTING: For glass with a refined matte finish
Frosting is a chemical process that alters the appearance of glass to achieve a matte, satin, or silky effect. It can be applied partially or entirely, depending on the desired result.
This treatment does not prevent the addition of decorations: screen printing, hot stamping, or other finishes can further enhance the container.
A similar visual effect can also be achieved through sandblasting, a mechanical technique that involves blasting sand grains onto the glass
Why
Frosted effect with a pleasant touch
Support
Bottles or jars
Shape
All shapes
Material
Glass
DIGITAL PRINTING: Unlimited creative personalization
Digital printing, also known as digital press printing, is a technique that reproduces documents prepared by computer (such as photographs) in full color (CMYK).
It allows decoration in recesses, on shoulders, and on raised surfaces. It can also replace partial lacquering. With this process, it is also possible to create a relief on glass without modifying the molds, thanks to raised inks.
Why
Image reproduction, special effects
Support
Bottles, jars and closure accessories
Shape
All shapes
Material
Plastic or glass
MASS COLORATION: Deep and durable shades throughout the material
Mass coloration, also called ‘mass tinting,’ involves coloring the material directly before injection to achieve a uniform and durable color.
This technique allows the reproduction of a wide range of shades, including Pantone references or custom colors tailored to the client’s requirements.
It also offers a variety of effects: pearlescent, glittery, translucent, or opaque.
To enhance long-term durability, a UV-protective additive can be incorporated into the formulation
Why
For colored finishes
Support
Bottles, jars and closure accessories
Shape
All shapes
Material
Plastic or glass
OFFSET PRINTING: Speed, precision, and high-quality output
Offset printing is a widely used technique based on transferring ink from a plate to a rubber blanket, and then onto the substrate.
Unlike other processes, it enables the simultaneous application of the four CMYK colors, delivering fast, precise, and perfectly uniform printing, even for large production runs.
Why
Large volumes, aluminium bottles
Support
Bottles or jars
Shape
All shapes
Material
Plastic or aluminium
EMBOSSING AND DEBOSSING: The elegance of custom relief
Embossing (raised relief) and debossing (recessed relief) are volumetric marking techniques that create three-dimensional shapes directly on a bottle or accessory.
These effects are achieved using a specific tooling (mold) that shapes the material, delivering a tactile, elegant, and distinctive finish
Why
Relief effect
Support
Bottles, caps, lids
Shape
Cylindrical, flat
Material
Aluminium
PLASTIFICATION: Secure and enhance your bottles
Plastification involves applying a thin layer of plastic around a glass bottle to protect it from shocks and reduce the risk of breakage.
In case of impact, this coating retains fragments, ensuring user safety.
It can be transparent or opaque, and decorated with screen printing in up to 2 colors (on containers up to 300 ml), providing both protection and aesthetic enhancement
Why
For protecting glass bottles
Support
Bottles
Shape
Cylindrical withour shoulders
Material
Glass
OTHERS DECORATION TECHNIQUES
In addition to the techniques already presented, we can, upon study, offer other processes such as sleeve labeling, which allows full bottle wrapping using a heat-shrinkable film, or laser engraving, which provides a precise and durable finish directly on the bottle surface.
Other techniques can also be proposed depending on the aesthetic and technical requirements of the project
SUMMARRY :
Download the producet sheet - Decoration techniques for primary packaging
